Would you like to secure new clients at European trade shows – but can’t attend or think they are just too expensive?

Trade Show Heroes delivers new qualified leads and booked new customer meetings from trade shows that you can’t attend. 

Expert Representation

We are a team of highly experienced salespeople, who represent companies at major European B2B trade shows.  These director-level “heroes” act as your sales representatives for specific Trade Shows you can’t attend.

Our Heroes are specialists in your sector ensuring that you build your sales pipeline dramatically.

New Customers in Your Sales Pipeline

Trade Show Heroes secure qualified leads and book post-event sales calls with you through networking, pre-booked meetings, and active engagement with attendees, speakers and exhibitors at the show. Our performance-based fees mean you only pay when leads translate into successful meetings, making our service cost-effective and results-driven.

Comprehensive Support

From pre-show planning to post-show follow-up, Trade Show Heroes can handle everything, including booth setup (if needed)  attendee engagement, and CRM integration, ensuring a seamless experience that maximizes ROI.

How It Works

1. Initial Consultation: We start by understanding your value proposition and ideal customer profile (ICP). You provide your sales materials, and we pitch your product or service back to you for approval.
2. Pre-Planning: We pre-plan meetings at the show and reach out to attendees on LinkedIn and the show app to ensure a packed schedule.
3. Event Representation: Our Trade Show Heroes attend the event, engaging with potential clients and presenting your offerings with expertise.
4. Post-Event Follow-Up: After the event, we contact all leads and arrange discovery meetings with you to convert leads into clients.

Success Stories

EthicsAnswer Case Study

Challenge: EthicsAnswer, a seed-stage start-up, couldn’t attend European trade shows due to budget constraints.

Solution: Trade Show Heroes represented them at two major events in the UK: Corporate Disclosures and Innovation Zero.

Result: Generated 48 fully qualified ICP leads and 12 booked discovery meetings, resulting in 5 signed enterprise contracts.

Why Choose Trade Show Heroes?

• Cost-Effective: No need for expensive travel and accommodation costs.
• Expertise: Experienced professionals who understand your market and business needs.
• Performance-Based: Pay only for results, ensuring you get value for your investment.
• Comprehensive Service: From planning to follow-up, we handle it all.