Are You Ready to Expand Your Business Abroad? Take the Quiz!

Let me share the story of a business traveler who encountered serious challenges while attempting to expand her business internationally—and how taking the Business Expansion Travel Scorecard could have saved her valuable time, money, and stress.

Meet Sarah: A successful business owner in the U.S., Sarah was excited to expand her company into Southeast Asia, beginning with Indonesia. She knew it was a growing market and believed her services would thrive there. But despite her enthusiasm and determination, Sarah encountered numerous obstacles that nearly derailed her entire trip.

Here’s where things went wrong:

1. Logistics Nightmare

Sarah thought she had everything in place—flights booked, hotels reserved—but poor planning left her stranded. Her flights didn’t align with crucial business meetings, causing her to miss several key appointments. Additionally, her visa paperwork was incomplete, leading to unnecessary delays and frustration at customs. Had Sarah taken the Business Expansion Travel Scorecard, she would have realized that aligning logistics with her business goals was essential.

2. Unprepared for Business Etiquette

When Sarah finally arrived in Indonesia, she quickly realized that she hadn’t adequately researched the local business culture. She entered meetings without understanding the nuances of Indonesian etiquette. Not knowing how to properly address her potential partners or respect their customs led to awkward interactions and missed opportunities. A low score in the Business Strategy and Market Understanding category would have highlighted her need for better preparation.

3. Missing the Cultural Aspect

Focusing solely on the business side, Sarah neglected to immerse herself in Indonesia’s vibrant culture. She didn’t set aside time to explore or appreciate the local lifestyle, which meant she failed to build any personal connections outside of formal meetings. This lack of cultural engagement made her trip feel mechanical and disconnected. Scoring low in the Cultural Awareness and Adaptability category would have shown her the importance of balancing business with cultural exploration for long-term success.

What could have been different?

Had Sarah taken the Business Expansion Travel Scorecard, she would have uncovered the areas where she was unprepared and received tailored recommendations to address them. She would have realized the importance of focusing on logistics, preparing for business etiquette, and integrating cultural immersion into her plans, significantly improving her experience—and her success.

What about you?

If you’re planning to expand your business to new markets, don’t let avoidable challenges like Sarah’s hold you back. Take the Business Expansion Travel Scorecard to assess your current preparedness and identify areas for improvement.

Why Take the Quiz?

• Logistics and Travel Preparedness: Ensure your dates, tickets, and reservations align perfectly with your business goals.
• Business Strategy and Market Understanding: Guarantee that you’re well-prepared to meet the right people and seize the best opportunities.
• Cultural Awareness and Adaptability: Learn how to balance business with cultural experiences to build lasting relationships.

Ready to Get Started?

Take the Business Expansion Travel Scorecard today and make sure your next trip is smooth, successful, and stress-free. In just a few minutes, you’ll have a clear picture of how ready you are—and what steps to take next.

Maximize your next business trip with confidence, and let TBA assist in making your global ventures seamless and successful.